This is a re-posting of the Monthly guest blog on MSPmentor by Mike Cullen VP Sales.
If a customer doesn’t see the business value in what you do, your services are expendable. It’s a harsh reality, but one that we all face. As an MSP, the challenge lies in communicating your customer value day-in and day-out. For most, promoting value at the front end of the sale to earn the customer’s business comes easy. But once the ink dries, many MSPs turn the focus to meeting the SLA (service level agreement) and recognizing the recurring revenue. The selling stops. The relationship is managed, but is the business still being earned and relationship nurtured?
