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This is a re-posting of the Monthly guest blog on MSPmentor by Mike Cullen VP Sales.

If a customer doesn’t see the business value in what you do, your services are expendable.  It’s a harsh reality, but one that we all face. As an MSP, the challenge lies in communicating your customer value day-in and day-out. For most, promoting value at the front end of the sale to earn the customer’s business comes easy.  But once the ink dries, many MSPs turn the focus to meeting the SLA (service level agreement) and recognizing the recurring revenue. The selling stops. The relationship is managed, but is the business still being earned and relationship nurtured?

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Unlike peanut butter meeting chocolate desirable outcomes typically require significant planning and documented practices. IT Service delivery has relied heavily on the skill set and experience of the individual technician. Break-fix environments rely on rapid access to someone who knows how to resolve a problem. Managed environments require proven, repeatable and cost-effective approaches to problem resolution. But what if those individuals are not available or those processes have not been defined and documented?

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Earlier this year we introduced the Policy Manager Product line comprising of GPO Compare and GPO Exporter, a suite of complementary tools designed to make comparing and reporting on Group Policy Object (GPO) settings a whole lot easier and less time consuming.

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Contributed by Jen Anaya, Vice President, Corporate Marketing,  NetEnrich, Inc.

It’s not unusual for MSPs to find a once-positive vendor relationship has gone sour. Sometimes, it’s because the business has simply outgrown a particular vendor offering, other times the vendor partner simply stops delivering on its promises. Either way, it’s easy for MSPs to feel trapped in that relationship and intimated by the idea of starting fresh with another partner. Given the vendor upheaval of the last few weeks, we wanted to assure you of our commitment to the channel’s success and share just how simple it can be to transition your business to a good vendor partner … or two … and Get More!

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After welcoming partners from around the world to our partner summit in October, N-able is now headed overseas for our international MSP Roadshow, which takes place next week throughout Europe and the U.K., part of our continuing efforts to broaden our footprint in Europe. We are pleased to welcome Ingram Micro to the roadshow lineup after today’s announcement that our N-central remote monitoring and management (RMM) automation software will be available to Ingram Micro Europe partners.  We have enjoyed great success in North America with the Ingram Micro Services Division and Cloud Marketplace and are excited to carry that momentum over into the European managed services market.

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Announcing the MSP Technician’s Runbook during the 2011 N-able Partner Summit was an exciting milestone that we have been building towards for many, many months. For many of you it was the first time that you heard mention of such a powerful capability, but the reality is that we have been speaking with many of our partners for several months (in fact, years) about their best practices and processes.

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The new Automation Manager revealed by the N-able team at our summit is only one element of the innovative technology we’re crafting to help you grow. The goal of this tool is to enable you to do more with the resources you have, enhancing the productivity – and thus profitability – of your managed services business. Available in January 2012, the new Automation Manager will automate the routine and repetitive tasks every MSP faces as part of their day-to-day operations, including error-prone manual work, that absorbs so much of your techs’ time every day. The tool also helps standardize and document internal managed services processes, driving increased productivity and the delivery of consistent customer service. It even helps you, as an MSP, identify process best practices, and implement those seamlessly into your business.

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In the last 24 hours, I’ve been motivated by the conversations I have been having with our partners here – nearly 500 of them have gathered for our annual Partner Summit. I love that we’re part of your success and your story, and I really take it to heart that we do everything possible to help grow your managed services practices.

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Today saw the exciting start to the N-able Partner Summit as our team shared an inside peek at the 2012 roadmap with our MSP Elite – nearly 150 of our top-performing partners. While the Summit hits full stride tomorrow, and promises big news around becoming an Automation Hero, President & COO JP Jauvin and his team kicked off the gathering by walking the MSP Elite through coming technology enhancements.

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Today I had the pleasure of revealing an exciting new phase of N-able’s growth and success as we shared the news of an infusion of capital into our company. Due to an equity investment from Accel-KKR, a leading technology-focused private equity firm, N-able now stands perfectly positioned to deeply invest in its partners and its technology as the IT industry continues to evolve. This is an exciting time in N-able’s history and a game-changing investment that provides us with the capital to accelerate our growth plan and continue offering our MSP partners the business-building resources, comprehensive tools and technology innovation they need to overcome the barriers that limit SMBs from taking advantage of managed IT services.

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